When you are first getting started online, there are huge advantages to using other people's products.
One of the very biggest advantages is that you don't have to take the time to create your own product. That is a daunting task in and of itself...not only do you have to have the knowledge to do the actual creation, but you also have to have the creative nature to pull it all together.
Not only do you have to create the raw content when you create your own product, but you also have to design a format in which to present it. You have to create the ebook or produce the video or the cd - there is just so much more involved than cranking out words on the word processor.
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Another advantage to using other people's products is that you don't have to create a sales page when you use other people's products.
Creating a sales page is a big deal in and of itself. Not only do you need to understand the basic format of a sales letter, you have to be able to write it, and come up with the right persuasive language to persuade readers to purchase.
When you simply use someone else's products, you don't generally have to create a sales page, nor do you have to design the product itself.
Another advantage to using other people's products, if they have an affiliate program, is that you do not even have to worry with collecting payment.
With another person's products, and the correct structure, you can literally create an income with just a squeeze page and a subscriber list and a little advertising.
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